- 28 Jan
3 Reasons Why Rugged Mobile Devices are the Only Type of Devices Retailers Should be Shopping for Right Now
When retailers choose to give a store associate or warehouse worker a consumer device, you’re giving them technology that is meant for talking, texting and playing—not professional use. When designing these devices, manufacturers aren’t considering what it takes to be effective and efficient in the retail industry, such as uninterrupted wireless connectivity, integrated barcode scanning capabilities, IT system interoperability and enterprise-level security, not to mention a suitable level of durability.
They don’t really prioritize input/output (I/O) either, which means you may have to “make do” with just one USB port, if that’s even offered. Many consumer device manufacturers are removing I/O ports as fast as enterprise-grade rugged device manufacturers are adding them. (Can you believe that audio jacks are no longer a standard feature on many smartphones and tablets? These used to be table stakes.)
Indeed, the times are changing. Yet, change is the very reason why retailers can’t afford to compromise when it comes to mobility. Mobile devices are the means by which actionable intelligence is shared with retail’s front-line workers so that they can confidently take the “best next action” to keep customers happy, prevent losses and protect revenue. So, the next time you consider trying consumer devices in your retail operations, first stop to consider the many ways you’re “normalizing the risks,” particularly as they relate to these three things: